By Jeanne Roué-Taylor
You’ve heard so many conversations by now about rapidly changing customer expectations, and as a marketer you know that mobile, social, and real-time technology are growing by leaps and bounds. Each can be a major challenge on its own, and the combination of factors is complex and becoming increasingly so each year. It’s exciting and sobering at the same time.
TIBCO Launches Its New Marketing Platform
But there’s relief in sight that responds to both problems at the same time and doesn’t ask marketers to cobble together partial solutions (with the risk and pain that brings). At the intersection of customer expectation and technology challenges, we’ve created TIBCO Engage™ to be the premier Software-as-a-Service marketing platform that enables businesses to interpret and motivate consumer behavior in real time, through personalized experiences and across any channel.
Yes, you can have it all.
TIBCO today launched TIBCO Engage to meet the increasingly complex challenges of understanding, personally interacting with, and retaining customers in today’s world. Those are commonly uttered phrases, but they haven’t been epitomized in one single platform before now. The two tasks of making complexity simple to manage internally and keeping it hidden from the consumer require a great deal of understanding of the consumer, technology, and smart engineering. That’s precisely what went into creating this new platform and we couldn’t be happier about the result.
Our customers are also expressing their thoughts on TIBCO Engage in very positive terms: “We look to actively captivate our best customers with the most relevant content and storytelling. TIBCO helps us to more effectively understand our customers by activity so we can talk about running to runners, skiing to skiers and climbing to climbers,” said Aaron Carpenter, vice president, marketing, The North Face. “Using TIBCO technology has helped us gain significant understanding of our customers to take those relationships to the next level. We are excited to use the advanced analytics options in the new TIBCO Engage platform.”
Savvy marketers know that transactional relationships with customers are no longer enough. Wen Miao, senior vice president at TIBCO, explains the TIBCO Engage value this way: “TIBCO Engage will empower marketers to move away from generic batch-and-blast marketing to personalized brand experiences across any channel. We believe TIBCO Engage will become the essential real-time marketing platform for every company to turn their customers into raving fans.”
We’re excited to launch TIBCO Engage and invite you to take a look at what we’ve built. From connectors, to a behavioral engine, interaction optimizer, loyalty management, social collaboration and communities, we think you’ll see a platform that cuts the risk and timeline of interpreting and motivating customer behavior in real time.
Download our whitepaper on right-time marketing to learn how you can deliver more timely, contextualized customer experiences.