There are only so many engagements you can offer customers via the usual marketing channels. And all too often, you’re just taking a random, shotgun approach — hoping to hit someone with an offer they want at the moment they want it. That’s a less than ideal approach, frankly, and one that neither party is all too happy with. Customers hate getting spammed, and marketers hate spamming their valuable customers. The obvious solution, then, is getting more knowledge about your customer.
Know when your customers are most receptive
The more you know about your customer, the more likely you are to offer them something relevant (and the less likely you are to tick them off and lose them as a customer). And that’s especially true when your customer is in shopping-mode rather than work- or family-mode.
That’s why TIBCO Engage now lets you take advantage of geo-location and beacon technology thanks to our partnership with Gimbal, the leader in location and proximity mobile interaction. What does this mean for you? Lots.
Not only do you get the ability to capture, interpret, and act on customer behavior in real-time, you can also engage with customers in the real-world, based on both digital data and physical triggers.
Engage customers on-the-go with EngagementFlows™
Marketers can use these location and mobile-based triggers within the TIBCO Engage’s user interface to easily create powerful EngagementFlows™ — rule-based offers or promotions that are executed automatically based on your criteria.
This automation is the only way to ensure that you’re capturing and acting on all relevant customer activities both online and in the real world. Since there’s no single path for all engagement, EngagementFlows gives marketers endless opportunities to connect, whether based on a variety of qualifying criteria like event-based, geo-fencing, or other triggers. The result is personalized, at-the-moment engagement that builds better customer relationships, stronger brand advocacy, and increased revenue.
For more information about how the TIBCO Engage technology triggers mobile interactions based on a customer’s location, activity, historical behaviors and current status, contact us for a demo or visit engage.tibco.com.