What’s Better Than Loyalty and E-Commerce Seamlessly Integrated?

By Jeanne Roué-Taylor

The enormous movement to real-time customer engagement is enhancing transactional relationships and increasing the lifetime value of customers. Accomplishing this move requires a fair amount of integration of data and systems. Doing the integration all by yourself is hard and unnecessary—especially now that TIBCO Loyalty Lab and Demandware have teamed up to make life much easier for customers.

The Team

TIBCO Loyalty Lab and Demandware provide an easy way for you to:

  • Deliver personalized offers in real time
  • Enroll new members directly within your storefront
  • Segment and target customers by unique attributes
  • Surface transaction and customer profile data to understand customer purchase behaviors and patterns
  • Enable customers to refer friends, access point balances, view reward activity, and much more

Each one of these capabilities is an essential part of turning your customers into fans. The fact that TIBCO Loyalty Lab and Demandware make it seamless and cost-effective is great news.

In this on-demand webinar, TIBCO’s Brooke Pedersen presents the TIBCO Loyalty Lab Link Cartridge for Demandware Commerce. Brooke walks us through how easy it is to launch an omni-channel engagement program directly from within the Demandware e-commerce platform, while saving effort and cost in the process. Watch it and learn how to turn your purely transactional customers into fans of your brand.

Demandware and Loyalty Lab: Seamless E-Commerce and Customer Loyalty

By Jeanne Roué-Taylor

Context is quickly becoming the definitive item that makes the deeper relationships of e-commerce and customer loyalty so attractive to brands. That attractiveness is justified by the amount of contextual information that can be gleaned from customer relationships when the personalized data of loyalty programs meets the in-the-moment experience of e-commerce. The TIBCO Loyalty Lab integration for the Demandware Commerce platform makes it easy for brands to develop and launch a powerful customer engagement program, and gain that rich context faster with fewer IT resources than ever before.

E-Commerce and Loyalty 

Loyalty is a great match for e-commerce. The marketplace has higher expectations each and every day as more customers access more information across more channels, around the clock. Each commerce touchpoint is an opportunity to strengthen the customer engagement experience in ways that create better segmentation and more precise targeting while also offering a better customer experience.

This has to be a seamless experience for the customer across all channels. Customer loyalty programs are the perfect way to create right-time engagement while making your customers an enthusiastic part of the equation. As a bonus, customers who feel loyal to your brand are true fans and willing to be your brand advocates.

TIBCO Loyalty Lab is now a certified Demandware LINK partner. As a result, customer engagement attained through loyalty can be a part of a richly combined and seamless loyalty, browsing, and shopping experience. The loyalty information, vital to engagement and personalization, is used to present offers in the Demandware Commerce platform. Purchase data, key to segmentation and targeting, is sent to Loyalty Lab. We’ve empowered marketers to connect nearly any customer-facing touchpoint with the best possible way to motivate profitable customer behavior.

Download the datasheet to learn more.