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Not Your Mother’s Holiday Shopping

Last week, Michael Greenberg, Loyalty Lab’s director of global solution strategy, penned an article in DM News about the holiday season. A veritable Superbowl for loyalty marketers, the holidays are, as Michael puts it, the time to “roll up our sleeves, cross our fingers, and set our plans in motion.”

Well, the dust has settled following Thanksgiving, Black Friday, and Cyber Monday. But the madness is far from over now that the holiday season is in full swing. Titled “Not Your Mother’s Holiday Shopping,” the piece details the ways in which loyalty marketers should be reassessing their strategies in order to stay ahead of the game —  specifically by putting a major emphasis on mobile, which has become a huge force in the commerce game over the past couple of years.

And, looking back on the opening shot of 2012 holiday shopping, it’s clear that Michael’s assertions about mobile are right on track. According to IBM, mobile traffic was up 28.5%, while overall online sales were up 20.7% from 2011. Mobile accounted for 16.3% of all online sales, with a 58.6%-41.4% split between mobile phones and tablets.

Convinced, yet? While 2012 may be rolling already, Michael’s top 5 tips for bulking up your mobile marketing strategy will have you well on your way to a killer season in 2013. His main points:

1. Don’t skimp on mobile development.

2. Stand out from the noise (and from the glut of mobile apps already out there).

3. Take an offensive and defensive position — protect your best customers while successfully going after your competitors’.

4. Ask your customers for feedback.

5. Start planning for 2013, on December 26.

Read about all of these in more detail over on DM News, and get geared up for next year! Pay extra attention to how your initiatives perform this year, and to what your competitors are up to. What does your holiday game plan look like? Tell us in the comments!

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