Marketers have been the center of an explosion of technology and consumer expectations that is exciting and career-making. Yet there are plenty of missing parts that are keeping us from doing all we’d like and from meeting customer needs. And it isn’t as though each marketer has a different set of challenges—the problems are fairly universal. You’re not alone in your struggle.
Does This Sound Like You?
Let’s start with a few quick questions:
- Are you suffering from too many marketing point solutions that don’t interact seamlessly internally or with customers?
- Do you have poor visibility into near- and long-term effectiveness of spend? Lack enough qualified technology and business people in your organization to achieve your goals?
- Does your organization struggle to tackle the speed, diverse sources, and volumes of information?
- Lastly, does your information, when it exists, reside in silos that make it difficult to have a good understanding of your customers?
These challenges all lead to an inability to anticipate customer desires and behavior in real time. Like I said, you’re not alone.
This Could Be You Instead
But a growing number of marketers are discovering that it’s possible to have integrated data, systems, and channels engaging customers with a high degree of context. They’re also able to dynamically optimize their inventory, offers, and communications based on performance in the moment—not tomorrow and not after the customer leaves the store. Most importantly, they have the flexibility to continually change in an evolving landscape—and we know the landscape is going to continue to evolve.
Being successful in this time of remarkable change is ultimately about understanding consumers and optimizing interactions across all channels in real time while fostering brand loyalty. (Yes, loyalty is more important than ever.) This requires having a truly holistic view of trends and patterns in customer data that leads to insight-driven business decisions. That may seem out of reach, but today it’s not.
Booth 720 at the Shop.Org Summit 2014
If you’d like to know more about how to become that other marketer, stop by the Shop.org Summit 2014 Booth 720 where you can see the TIBCO Engage platform in action. If you’re not attending the event this week, you can still learn more at engage.TIBCO.com. Either way, we hope to see you.